Client: The Emmerich Group
Project: Redesign of B2B Marketing Magazine
Brief: The Emmerich Group ran a quarterly marketing magazine for the banking industry. The magazine served as a marketing piece for upcoming programs and opportunities that The Emmerich Group ran. They wanted to up the ante with a new publication that provided up to date, market specific articles to the banking industry.
Solution: Working with a talented marketer and copywriter we recreated their marketing magazine to include topical, banking industry specific articles. The new content demonstrated their thought leadership within the banking industry. We transformed it into a magazine that you’d want to read with their marketing material included within the new content. We made a magazine that people wanted to pick up and read.