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Identity and Branding – Joan O'Neill
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Identity and Branding

Client: KAL Construction & Design

Project: Identity System

Brief: KAL is a high end construction and design company that wanted their business identity to reflect the quality and craftsmanship of the work they produced. Their work on historic homes in the Twin Cities put their name on the map and they wanted an identity system that supported their work.

Solution: We created a new logotype for KAL using a classic style to reflect their craftsmanship, and commitment to architectural integrity. We kept with black and white imagery for its classic style and to keep the printing easy for their small business. Black and white printing is very budget friendly.

We created a strong brand for them through the consistent use of their mark on signage, business cards, letterhead templates, and envelopes.

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