![Logo and Branding logo and branding](http://joanoneill.com/wp-content/uploads/2015/10/otto_logo-e1452577874971.png)
![Responsive Website](http://joanoneill.com/wp-content/uploads/2015/10/Otto_Web.png)
![Brending](http://joanoneill.com/wp-content/uploads/2015/10/Otto_Identity.png)
Client: Otto Law
Project: Identity and branding
Brief: Otto Law is a professional association that specialises in estate planning, probate administration and business law. They are a team of attorneys who are dedicated to setting up individuals, families and businesses for successful futures. It was time to create a new identity for Otto Law for a few reasons: their business structure changed which needed to be reflected in their new logotype, and their old logotype needed a refresh after over ten years in business.
Solution: We created a new logotype for Otto Law incorporating their new business structure “A Professional Association” with their name. Their new mark conveys strength and integrity, and gives a presence which differentiates them in the marketplace.
We created a strong brand for them, with this new identity, through the consistent use of their mark on signage, brochures, greeting cards, business cards, letterhead templates, envelopes and their responsive website.
![](http://joanoneill.com/wp-content/uploads/2015/10/Otto_Brochure_FB.png)
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