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Identity and Branding – Joan O'Neill
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Identity and Branding

logo and branding
Responsive Website

Client: Otto Law

Project: Identity and branding

Brief: Otto Law is a professional association that specialises in estate planning, probate administration and business law. They are a team of attorneys who are dedicated to setting up individuals, families and businesses for successful futures. It was time to create a new identity for Otto Law for a few reasons: their business structure changed which needed to be reflected in their new logotype, and their old logotype needed a refresh after over ten years in business.

Solution: We created a new logotype for Otto Law incorporating their new business structure “A Professional Association” with their name. Their new mark conveys strength and integrity, and gives a presence which differentiates them in the marketplace.

We created a strong brand for them, with this new identity, through the consistent use of their mark on signage, brochures, greeting cards, business cards, letterhead templates, envelopes and their responsive website.


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