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Identity and Branding – Joan O'Neill
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Identity and Branding

Client: Lucky 777

Project: Identity and branding for a new winemaker.

The Brief: Lucky 777 came to us with well developed ideas of what they wanted in their identity and branding. They knew the look and feel they wanted in their branding, the niche they would serve, and the imagery the packaging would draw from.

The Solution: We brought Lucky 777 ideas to life following their specifications. Below are three variations of the logo we created before coming to the final solution.

We worked with a talented copywriter who made this work shine. Good copywriting is the key to good design; it brings the story to life and engages the reader.

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