Identity and Branding

Client: Eclipse Architectural Group

Project: Identity and branding

The Brief: The Eclipse team expanded their team and offices, and the timing was right for a new identity system. They were expanding into new markets and needed printed matter to support this expansion. The color red is featured throughout their office space and red was to be a feature of the printed materials.

The Solution: We designed a new logo for Eclipse and an identity system; business cards, letterhead, envelopes, a brochure, and signage. Working closely with a very talented copywriter we created a new brochure to introduce them to their new markets at trade shows and business events. Good copy elevates design to a higher level, and was an integral piece of this brochures success. Never underestimate the power of a good copywriter!